Strategy | Tactics | Solution: WCC embodies a distinctive community of passionate coffee enthusiasts dedicated to delivering the world’s most exquisite and diverse coffee selections right to your doorstep. WCC members have the opportunity to curate and craft their personalized flavor profile, drawing from coffee regions spanning the globe.

The flavor profiles, aromas, and mouthfeel of the carefully sourced coffees are intricate, distinctive, and refined. Consequently, the logo mirrors these characteristics, boasting an ornate design reminiscent of an esteemed award. Its golden hues and badge-like structure evoke a tangible quality, reminiscent of holding excellence in the palm of your hand. The round shape pays homage to the globe, symbolizing the pinnacle of quality and craftsmanship.

The chosen color palette is a blend of timeless classics and diverse, warm tones. The collateral is designed to exudes a substantial, silky texture, inviting you to collect and cherish the materials. The overarching voice and personality of the brand exudes intelligence, sophistication, and a vibrant, well-traveled charm.

When it comes to packaging, we aimed for an aura of mystery, boldness, and organic simplicity, creating a uniquely captivating aesthetic. The merchandise serves as a means to unite the community, celebrating their shared love for life’s finest indulgences.

The word on the digital grapevine was designed to speak in the highest regard for coffee. The advertising reflects richness, sophistication, and simplicity. If your passion aligns with savoring the world’s best coffee, you undoubtedly have a place in the esteemed collective.