Strategy | Tactics | Results: So, here’s the deal: health-conscious folks were totally into buying Nutramax’s Omega-3 supplements, and sales were good. But, there was a tiny snag. After they bought them, some folks were getting turned off by those dreaded “fish burps” – you know, that not-so-pleasant aftertaste.

But hold on, Nutramax wasn’t about to just sit around. They came up with a genius solution: a mint-flavored Omega-3 capsule. Say goodbye to fishy burps, right? And guess what? We cooked up this awesome “Fresh Fish” campaign to show off their smart thinking. We kept it simple and snappy, and the image of a “peppermint fish” sealed the deal.

And boy, did it work! People loved it. Customers started grabbing these minty-fresh capsules left and right. And it wasn’t just regular stores – you could find them in pharmacies everywhere, and they even scored primo spots in big names like BJs, Walmart, and Target. It’s safe to say, this was a total win-win for everyone involved.