Strategy | Tactics | Solution: Throughout the pandemic, COVID-19 forced most children to stay home, isolating them from friends and classmates.

In our commitment to inform these children and their families about available care options, we undertook a mission to spread the word about virtual mental health. This initiative was thoughtfully crafted to help NYP support children dealing with social anxiety and various mental health challenges, all delivered through online virtual channels.

Embracing a compassionate approach, we integrated visuals depicting young individuals experiencing emotional distress. This aimed to assist parents in recognizing potential signs of elevated stress levels in their children stemming from the prevailing sense of isolation. Our message remained crystal clear and direct: help is readily accessible here. Our communication featured concise messaging, a sleek and fluid design, and the unmistakable NYP red color, symbolizing their steadfast dedication to the community.

Virtual care has become a cornerstone in mental health support and continues to aid those in need today.