Every year design trends seem to shift from bold and loud, to subtle and sophisticated, to fancy and fun, blah, blah, blah. If you’re in the fashion business, that might matter as consumers seem to follow trends in clothing and accessories. But if you’re designing for your brand, albeit marketing materials or advertising, stay true to your core brand idea. Strong brands are leaders by design. Designing with the trends only makes your brand blend in with the crowd. Your brand should stand out and create it’s own unique visual experience. So, the next time a client asks to research this year’s trends in design, let them know it’s much bolder to stand out.