In an age where content is king, nothing captures attention like a great, creative image. Next time you’re creating an ad or posting on social media, consider letting me help craft the perfect visual message. Consumers are staring at their phones constantly. It’s not that everything is so interesting. It’s …
If you’re anything like me, you have some favorite brands that just do it right for you every time. They say what you want to hear. They are consistent and reliable. And most of all, they help mould the lifestyle you want to live. Consider how your brand engages with …
Every year design trends seem to shift from bold and loud, to subtle and sophisticated, to fancy and fun, blah, blah, blah. If you’re in the fashion business, that might matter as consumers seem to follow trends in clothing and accessories. But if you’re designing for your brand, albeit marketing …
A good brand connects with people at an emotional level, leaving them with the feeling of confidence. Purchasing is an emotional experience and having a strong brand helps people feel good when they engage with your company. Many consumers will spend the extra money to buy with confidence if they …
It’s easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be …
The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of …